Samsung 837X

Overview

Razorfish and Samsung Electronics America partnered to open the virtual doors to Samsung 837X: an immersive metaverse experience that transported visitors into the flagship store in the heart of New York City. The experience took place within the Decentraland platform, marking one of the largest brand takeovers in the metaverse to date.

Categories

Metaverse

Experiential

Dev and UI

Service Provided:

Creative Lead, Concepting, Innovation, Art Direction