For the Acura Grand Prix we've created "Less Track, More Street". Being our home track and the only street circuit on the tour, Long Beach is where we can flex our motorsports street cred.
Mullen Lowe for Acura
Concepting, Art Direction
There’s a lot about IMSA and Acura Motorsports the average fan doesn’t know. This evergreen Instagram Story series is designed to change that with unique episodes for each major stop.
Combining video interviews and infographic slides, we covered everything from the differences between IMSA classes to how different the approach to street circuits are from other tracks.
Throughout the race we continued to post our well designed cards featuring the stills and videos provided by our production partners.