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Fanta Saving The Source

Fanta Saving The Source

Fanta Saving The Source

Fanta Saving The Source

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When Coca-Cola wanted to launch its new “Play” campaign for the Fanta brand, it was only natural to allow users to play it. ‘Saving the Source’ was the 52-page interactive graphic novel that sits at the center of the Play Fanta campaign. Built for the web, iOS, and Android, it's a fully playable experience with embedded games, videos, and social components. Launched in 190 countries around the world, it had an average engagement time of over 9 minutes.

Client:

Fanta

My Role:

Creative Lead , Art Direction

Year:

2023

Service Provided:

Concepting , Design, UI

We've created a whole immersive world.

  • A 52-page interactive novel.

  • Developed story and brand new characters.

  • A whole new UI for users to interact with the interactive story.

  • Multiple online games.

  • Launched a brand new landing page.

  • Created promotion assets for multiple platforms.

  • Video content for under and above-the-line publication.



Awards

FWA Site of the Day – Fanta/”Saving the Source”
FWA Mobile of the Day – Fanta/”Saving the Source”