Lisandro Ancewicz

TM

Tide Super Bowl LI

/02

#BradshawStain was the first Super Bowl ad to blur the lines between broadcast and commercial. During what appeared to be live TV, America saw Fox commentator Terry Bradshaw with a stain on his shirt. Viewers immediately rushed to social media to call out the stain. Tide launched activations on Twitter, Instagram, and Facebook, further creating buzz and conversation around the stunt. Once the stain was trending, Tide's Super Bowl ad aired—revealing the brand was responsible for the coup.

Client:

Tide

My Role:

Creative Lead

Year:

2023

Service Provided:

Concepting, Innovation, Art Direction

The promo was broadcast in the style of an original promo from Fox Sports. Whoopsies.​​​​​​​

This commercial changed the way the brand though of communication. From now on they the storytelling was also the media channel.